1. Information We Collect

We collect various types of information to provide and improve our services to you. We are committed to collecting only the data that is genuinely necessary for its stated purposes.

• Personal Identification Information: This includes direct identifiers such as your name, email address, phone number, and physical mailing address when you create an account, place an order, or subscribe to our newsletter.
• Payment Details: Information necessary for processing transactions, including credit card information, billing addresses, and digital wallet details. Please note that we do not store full credit card numbers on our servers; this data is securely processed by our third-party payment processors.
• Technical Data: Automatically collected information when you access our Site, such as your Internet Protocol (IP) address, browser type, operating system, device information, domain names, access times, and referring website addresses.
• Usage Data: Information pertaining to your interactions with our website, including browsing history, search queries, purchase histories, shopping patterns, and site navigation.
• Geolocation Data: In some instances, general geographic location may be collected based on your IP address to provide localized content or services.

2. How We Use Your Information

The information we collect is used for various purposes, including:

• Order Processing and Fulfillment: To process and fulfill your orders, manage delivery logistics, and verify payments.
• Communication and Customer Support: To communicate with you regarding your purchases, respond to your inquiries, and provide customer support.
• Marketing and Promotions: To send you promotional offers, newsletters, and marketing communications, ideally contingent upon your explicit consent where required by law.
• Service Improvement and Personalization: To enhance our services, personalize your user experience, and refine product recommendations based on your browsing and purchase history.
• Internal Business Operations: To support internal business functions, bolster safety and security protocols, prevent fraudulent activities, and perform analytics.

3. Data Storage and Security Measures

We are committed to protecting your personal information. We implement robust technical and organizational security measures, which include:

• Data Encryption: Utilizing industry-standard encryption protocols (e.g., SSL/TLS) for data in transit and at rest to protect sensitive information.
• Secure Servers: Maintaining secure servers fortified by firewalls and other network security technologies.
• Regular Security Audits: Conducting regular security audits, vulnerability assessments, and continuous network scans to identify and address potential weaknesses.
• Staff Training: Providing ongoing training to our staff on best practices for data security and privacy.

While we strive for robust protection, it's important to acknowledge the inherent limitations of internet security. We encourage a "customer security partnership" where you contribute to your own data security by employing strong, unique passwords and regularly monitoring your account for suspicious activity.

4. Third-Party Sharing and Usage

We may share your personal information with third parties only for the purposes outlined in this Privacy Policy. We ensure that these third parties are contractually bound to protect the data they receive and are permitted to use it solely for the services they provide to KeenTail.

• Payment Processors: To securely handle financial transactions (e.g., Stripe, PayPal).
• Shipping Carriers: To facilitate the delivery of your orders (e.g., FedEx, DHL, UPS). When products are shipped across international borders, your data (name, address, contact information, product details, value) must be provided to these carriers and customs authorities for declaration and clearance. This is a legal obligation and necessary for order fulfillment.
• Marketing and Analytics Providers: To assist us in providing tailored offers, promotions, and insights into website performance (e.g., Google Analytics, email marketing platforms).
• Hosting Providers and IT Services: To support our operational infrastructure and website functionality.

We do not sell, rent, or lease our customer lists to third parties. We may also disclose your information when mandated by law, regulation, or legal process, or when necessary to protect our rights, property, or safety, or that of our customers or others.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support our marketing efforts. Cookies are small data files stored on your device.

• Essential Cookies: These are strictly necessary for the basic functionality of our website, such as maintaining shopping cart contents and enabling secure logins.
• Analytics and Performance Cookies: These help us understand how visitors interact with our website by collecting information anonymously, allowing us to improve site performance and user experience.
• Marketing and Personalization Cookies: These are used to deliver more relevant advertisements to you and to personalize your experience on our site, such as remembering your preferences or showing you recommended products.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may impact the functionality and features of our website.

6. Your Privacy Rights and Choices

Depending on your location and applicable laws, you may have certain rights regarding your personal information:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Correction/Rectification: You have the right to request the correction of any inaccurate or incomplete information in your personal data.
• Right to Deletion/Erasure ("Right to be Forgotten"): You have the right to request the deletion of your personal data, subject to certain legal exceptions (e.g., necessary for completing transactions, fulfilling warranties, detecting security incidents, or complying with legal obligations).
• Right to Opt-out: You have the right to opt-out of the sale or sharing of your personal information, particularly for marketing purposes.
• Right to Limitation/Restriction: You may have the right to limit the processing of your data in specific situations.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in the "Contact Information" section below. We will respond to your request in accordance with applicable law.

7. Children's Data

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove such information from our systems.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your information, we will securely delete or anonymize it.

9. International Data Transfers

As a global e-commerce business, KeenTail may transfer your personal information across international borders to third parties (such as shipping carriers, payment processors, or cloud service providers) located in countries outside of your own, including countries that may not have the same level of data protection laws as your jurisdiction.

When we transfer your data internationally, we take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws. These safeguards may include:

• Transferring data to countries that have been deemed to provide an "adequate" level of data protection by relevant authorities (e.g., adequacy decisions for transfers from the EU/UK).
• Implementing Standard Contractual Clauses (SCCs) or other legally recognized transfer mechanisms approved by relevant data protection authorities.
• Obtaining your explicit consent for specific transfers, where appropriate and legally permissible.

The process of international shipping and customs clearance inherently involves significant data transfer. When products are shipped across international borders, your customer data (including names, addresses, and detailed product descriptions) must be provided to shipping carriers and customs authorities for declaration and clearance purposes. This is a legal obligation and necessary for fulfilling your order.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any material changes by posting the updated policy on our Site and updating the "Last Updated" date at the bottom of this page. For significant changes, we may also provide more prominent notice, such as through email notification or a pop-up on our website. Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: support@keentail.com